Interviews
6 min read time
Come on, push—How Lucky Day kept the Adidas campaign on track
It’s all about teamwork. In Adidas’ “Come On, Push It” campaign, super-athletes Patrick Mahomes and Lionel Messi face off in a playful test of endurance, bringing home the message that “We all need someone to make us believe ‘we got this.’” Behind the scenes, the post team turned tight timelines and production limitations into a compelling, emotionally resonant spot. We chatted with Lucky Day co-founder and editor Zach Jones about shaping story through sound, balancing pace and tension, and how Evercast kept collaboration fast and fluid.
Jessica Cyrell
12/23/25
