Portland-based post-production studio Lucky Day turned tight timelines and production limitations into a creative success with a little help from Evercast. By working together face-to-face on the app, the team saved valuable time and kept up the creative momentum on this high-profile Adidas campaign.
“There were stretches when we couldn’t all be in the same place, and that’s when Evercast became essential. We used it to review changes, share options, and keep the creative momentum going. It’s such a valuable tool when we want to collaborate but can’t be in the same room, giving us the flexibility to stay connected and keep pushing the work forward, no matter where we are. It keeps momentum and makes it possible to finish strong.”
- Zach Jones, Lucky Day co-founder and editor
The project
Adidas partnered with creative agency Opinionated to bring the “Come on, push” concept to Lucky Day: Two super-athletes, Patrick Mahomes and Lionel Messi, would face off in a playful test of endurance, underscoring the universal message that “We all need someone to make us believe ‘you got this.’”
Behind the scenes, the post team at Lucky Day worked with short turnarounds and brand constraints to pull off an emotionally resonant spot that brings humanity to a major brand.
The team
- Lucky Day, post-production studio - Portland, OR
- Öpinionated, creative agency - Portland, OR
- Adidas, corporate team - Portland, OR
Unique challenges
Limited footage of key talent: One of the hurdles the team faced was the small amount of footage available of Lionel Messi, who could only be on set for about 15 minutes. With only a handful of clips to choose from, the team had to work together to sift through and curate the most impactful moments, which added a complicated collaborative layer.
The usual tight timelines: As it tends to go in this line of work, the deadline always comes too soon. The team had to work efficiently under pressure to ensure everything came together in time.
Creative limitations from the brand: Being part of a larger campaign, the project came with some predetermined choices. For example, Adidas had already established the soundtrack as "I'm Sticking With You" by Velvet Underground. Though the team initially didn’t find it to be the most intuitive fit, they had to work closely together on a creative compromise to make it shine.
Making it work remotely: While the team initially worked together in-person, schedules began to tighten between Lucky Day and Öpinionated, both of which were juggling many projects at once. They needed a way to review changes, share options, and maintain creative momentum remotely in order to push the project forward.
The workflow
The team spent the early part of the project physically together in the edit room, screening footage, trying different takes, and exploring editorial choices. Though the Öpinionated team was also in Portland, juggling various other projects meant that they couldn’t always convene in the same place. Evercast gave both teams the flexibility to take on other jobs simultaneously without losing a beat on this one. They used Evercast to bridge the gaps, maintain momentum, and finish strong.
Using standard communication tools like Slack, they would message each other to join an Evercast room whenever they needed quick feedback on the spot. Working on Mac Studios, the Lucky Day team streamed Adobe Premiere into Evercast through NDI to review and make changes with collaborators in real time.
“When we’re on Slack or whatever, I can just send an Evercast link, we jump in the room, talk about it for a few minutes, then they go off and do their thing, and I execute whatever it is they've asked for. Sometimes I'll just work in Evercast, so it's almost like when I used to work in an actual facility. I'll just be working with Evercast open, then someone pops in, and I’ll be like, ‘Oh hey, check this out.’ I use it in that way a lot as well—it’s great. It's such a useful tool.
- Zach Jones, Lucky Day co-founder and editor
The results
With Evercast supporting their remote workflow, Lucky Day was able to stay in sync with their collaborators through every stage of editorial—despite evolving schedules, tight timelines, and production restraints. Real-time reviews and quick check-ins made it easy to align on creative decisions and move fast when it mattered. The end result was a standout spot that delivered on the heart of the “Come on, push” concept, proving that strong collaboration doesn’t depend on being in the same physical room—it depends on staying connected.
“Everyone's busy, stretched thin working on different projects, so being able to ask, “Hey, can you watch this and give me some quick feedback and notes?” That's where it's so useful. When we're testing a lot of different things in the edit, I don't want to have to render it every time, send the link, and wait—I just want them to watch it and have a conversation.”
- Zach Jones, Lucky Day co-founder and editor
Create together remotely, in real time
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